TikTok, one of the world's leading social media platforms, has grown its audience rapidly since day one. It has not only attracted millions of people, but also made many moves to challenge its competitors. Gemius, which tracks TikTok's traffic through the Gemius Audience service, will now generate TikTok's advertising scorecard with the Gemius Adreal service. Let’s have a look at TikTok’s advertising champions in Turkey.
In July, Gemius Baltic introduced the gemiusAudience research update, which made Lithuania the first country in the Baltics which use the Constant Panel methodology and replace gemiusExplorer with the E.gemius tool. Which websites were the most poular in Lithuania in July 2022? Read our analysis based on #gemiusAudience data.
In June, news site tvnet.lv returned to the Top Five ranking, swapping places with the public media news portal lsm.lv, which showed the largest audience decrease in numbers among the top sites. Almost all of the top websites have shown decreases in audience from computers during last month.
The scope of the Mediapanel study has expanded to include a new data - TV Guide. Gemius released the results for the programming of 49 TV channels, and the new data is available to logged-in users of the cross-media study.
How has the situation in the world influenced the holiday plans of Poles? Gemius presents traffic analysis on the most popular websites of travel agencies and intermediaries organizing summer holidays.
In June the majority of Top 10 sites showed audience decreases, according to the internet technology and research company Gemius data on most visited websites in Estonia from computers. Showing one of the biggest decreases in numbers, youtube.com stepped back, allowing delfi.ee to return to 3rd place in the top.
With increasing advancements in technology, sectors' investments have shifted towards the digital realm. As competition in digital advertising is increasingly heating up every year, Gemius has shared its "Digital Advertising Competition Industry Benchmark Report" for the first quarter of 2022.