Numerous sports events took place in June, and these - as we know - are fuel for the bookmaking industry. We used data from the gemiusAdReal study to check how online sports betting companies shaped their advertising strategies at that time. Which of the events was accompanied by the most intensive advertising activity of bookmakers?
Gemius presents the list of TOP 10 brands from selected thematic and functional categories of the Mediapanel study. The rankings were created according to the total reach of websites and mobile applications of individual brands.
This year, May and June were full of sports events - football and volleyball Champions League games, matches of the Polish national team, the French Open tournament won by Iga Świątek, and the start of the European Games organized in Poland. We checked whether the multitude of sports events translated into the popularity of websites and web applications on this subject. Conclusions? More emotions than football performances of Poles are aroused by club football at the highest level.
Below we present detailed aggregated monthly data from the Internet research: rankings of publishers, websites and applications. We also present a list of audited audio and video players - we show their results in aggregation to media groups participating in the study.