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Gemius Global

Cinemas and ticket services websites are growing in popularity
Systematic loosening of economic restrictions in Poland means that since May 15th Poles can visit their favourite restaurants and since May 21st – cinemas and theatres as well. Has this change influenced the way how is Internet consumed? According to Gemius – definitely yes!

How Poles watch TV - Easter out-of-home
The ongoing pandemic and restrictions that accompany it suggest that Poles should have spent Easter at their homes. Was it really so? At Gemius we took a look at Poles’ behaviour through the prism of Mediapanel research. It turned out that many of them spent Easter in front of the TV, but… not necessarily their own.

Culinary category with a significant increase in popularity before Easter
This year’s Easter, the same as the previous one, has been marked by a pandemic. We checked how users consumed media during this period and what content was the most interesting for them. It turned out that Poles traditionally searched the web for culinary inspirations. Websites categorised as „Culinary” in Mediapanel research noted significant viewership increases.

Online shopping during lockdown. E-commerce research in Lithuania and Latvia
Gemius has conducted the E-commerce study 2020 on internet users online shopping habits in Latvia and Lithuania. It revealed that the better price in online stores than in traditional ones is the most important motivation for online shopping in both neighboring countries. However, while buyers in Latvia indicated the possibility to compare the prices of products and services as one of the main factors, Lithuanian respondents are motivated by home delivery.

Top 3 market sectors: Trade, Automotive and Finance. Check their viewability rates and mobile impressions shares in the CEE region!
Gemius checked the highest viewability rate and mobile impressions share of top 3 market sectors: Trade, Automotive and Finance in 2018. The analysis includes 9 selected European countries: Bulgaria, Croatia, Latvia, Moldova, Poland, Romania, Serbia, Slovakia and Slovenia. The data comes from gemiusAdMonitor which is a periodical report presenting online advertising markets’ trends in the CEE region. The most recent data summarizing the whole 2018 is available at www.admonitor.gemius.com.

gemiusAdreal goes cross-media
Who scores the highest reach in both: TV and online video campaigns? And what brands do it most effectively? These and other questions can now finally be answered thanks to the newest version of gemiusAdReal. Renowned by IAB’s Research Awards Gemius’ study now delivers a comprehensive cross-media analysis thanks to the implementation of Gemius’ single source panel.

Gemius introduces video programmatic to AdOcean SSP
At the end of January Gemius introduced a new functionality to its adserving tool. AdOcean SSP now enables its clients to sell video advertising space in the programmatic model.

Market sectors with the highest CTR and viewability rates in selected European countries
The highest CTR recorded Pharmaceutical online campaigns in Slovakia and Moldova. The most viewable market sector was Food & Drink in Poland – its viewability was as high as 72 per cent. Check out the newest release of gemiusAdmonitor report and learn more about market sectors’ viewability and click-through-rates.

CEE region advertising markets in the first half of 2018
Another edition of gemiusAdMonitor is here, and we have some interesting insights to share! What is the ratio of display vs video campaigns? How many impressions come from mobile devices on each market? Read on to discover that and much more.

Ukraine: users’ attitude towards illegal content online
Gemius, together with Clear Sky Anti-Piracy Initiative, checked how Ukraine is coping with the issue. The study (gemiusAdhoc) was conducted on 607 representatives of the Ukrainian Internet users aged between 18-55 (except Donetsk, Lugansk regions and Crimea), in July-August, 2018.